Project Overview

viaSport BC needed a digital extension of their “Play Safe” print campaign—an animated video to promote safe sports practices in an engaging and accessible way. The goal: align with the existing visual identity while creating something flexible enough for multiple digital platforms, all within a tight budget.

Credits

Directed By: Fractal Communications

Art Direction: Dreck Studio

Producer: Jennie Davis

Animation & Design: Brendan Sadaka

Audio: Underdown Audio

VO: Theresa C. Ho