Intel X WSJ
Intel Core Ultra
Role: Creative Director & Producer
Led creative direction, production strategy, and client communication for a branded animation project that translated abstract editorial themes into engaging visual storytelling.
Project Overview
This animated explainer was developed for an Intel-sponsored WSJ editorial series. The goal was to distill complex, high-level tech concepts into an accessible and visually engaging format—without compromising journalistic tone or viewer clarity.
Challenges
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Evolving visual direction mid-project
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Delayed client approvals during key stages
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Need for clarity without oversimplifying nuanced editorial content
How I helped
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Assembled a trusted freelance team tailored to project scope and timeline
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Built a centralized production hub in Slack and Milanote to enable async collaboration
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Maintained proactive client communication with regular check-ins and clear presentation decks
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Recalibrated visual direction midstream to match new client goals while preserving tone and pace
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Rebalanced team resources to stay on budget and hit delivery milestones
Results
✅ Delivered on time and on budget despite mid-project scope changes
✅ Reduced bottlenecks and wait times by implementing asynchronous feedback workflows using tools like Milanote and Slack
✅ Translated complex editorial content into visuals that boosted viewer comprehension