Meta X Bien
FB Creator Stories
Role: Producer (Client Communication & Project Management)
Led production across 8 creator-led Facebook Reels, managing cross-functional teams and aligning delivery across time zones. Built an adaptive schedule, maintained budget through modular resourcing, and supported creative integrity throughout.
Project Overview
Meta aimed to reposition Facebook as a creator-friendly platform during a time of social media uncertainty. Each short video spotlighted a diverse creator’s pivotal "What If" moment—authentic, docutainment-style storytelling.
Challenges
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Rapidly shifting creator availability
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Limited internal resourcing over multiple phases
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Tight timelines + budget constraints
How I helped
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Developed a flexible production plan that adapted in real time
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Used modular resourcing to reduce downtime and improve efficiency
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Maintained proactive communication with Meta to foster trust and transparency
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Supported editorial alignment while managing evolving visual direction
Results
✅ 20M+ combined views
✅ 50K+ average engagements per creator
✅ On-time delivery despite shifting schedules
✅ Strengthened ongoing relationship between Bien and Meta
